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Post Info TOPIC: A franchise with a guarantee
BobHarper


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A franchise with a guarantee
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I thought I'd just post an update to let everyone know that Crunchers now has a "success guarantee".

We have done this because:

1. Franchisees are recommended to offer clients guarantess and we feel it is fair to do the same.

2. This also shows our confidence in the Crunchers business system.

3. A guarantee reduces the risk for potential franchisees.

My understanding is that this makes Crunchers unquie amongst the franchises available to bookkeepers and accountants.



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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
Stuartbham


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Hi Bob,

Nice idea. How does the guarantee work in practice?



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Stuart

Birmingham City FC - Blues is my religion St Andrews is my church
BobHarper


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@Stuart - it depends on the person. We find out what they are most concerned about and create an agreement around that.

I suspect most of this will be about being able to generate new business and we are happy to guarantee that if a franchisee follows our system, asks for help and works hard they will be fine. At the end of the day, we don't want unsuccessful people holding us back.

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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
Hal


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Bob

As Stuart has said it is an interesting idea but exactly what is being guaranteed?

I have probably spent too many years working with lawyers but "they will be fine" seems a bit nebulous.

Probably being unfair asking you to expand further on a forum, without a specific example, but hopefully you see where I am coming from.


Hal AFA FFTA

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Hal
BobHarper


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@Hal - we agree targets with franchisees as part of the business planning process so fine could be 75% of targets. But, this is really for the franchisee to define.

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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
AntonyPrince


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Hi Bob

I'm currently looking into accounting franchises as a way to set up my own accounting business. 

Had a look at your website and it looks very good, and I like the guarantee discussed here. 

A quick question if that's ok? All the start-up and business magazines I'm reading advise that a franchisor should be a member of the British Franchise Association (BFA). Just wondered if Crunchers is a member of the BFA as I can't see any mention of them on your website.

Thanks. 

Antony



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BobHarper


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Antony - no we are not and I am not sure we ever will be because our model if slighly different.

This is because we are basing our business on bringing in qualified bookkeepers/accountants, most will probably already be in business.

We even considered not being a franchise and being a network. 



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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
AntonyPrince


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Thanks for the reply Bob.

Hope you don't mind me asking, but what is the difference between a network and a franchise?

Also do you offer a discovery day or something similar?



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BobHarper


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Antony - from my perspective, not a lot!

We decided to go for franchise because we see value in the franchise model. It is more structured and we have had the experience of a network and want to improve on that, specifically we wanted to take more responsibility for the result.

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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
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